Francis DUFAY takes the reins of JUMIA in Côte d’Ivoire to lead the growth of e-commerce

Large ambitions for JUMIA Côte d’Ivoire

07 APRIL 2015, ABIDJAN, CôTE D'IVOIRE
Summary
The e-commerce leader in Africa formalizes the appointment of Francis DUFAY at the head of its subsidiary in Côte d’Ivoire. This announcement follows the appointment of Fatoumata BA with whom Francis DUFAY led JUMIA Côte d'Ivoire since April 2014, to the position of Managing Director at JUMIA Nigeria

Abidjan, April 7th, 2015 - The e-commerce leader in Africa formalizes the appointment of Francis DUFAY at the head of its subsidiary in Côte d’Ivoire. This announcement follows the appointment of Fatoumata BA with whom Francis DUFAY led JUMIA Côte d'Ivoire since April 2014, to the position of Managing Director at JUMIA Nigeria

Having arrived in April 2014 as Co-Managing Director, Francis DUFAY will be responsible for driving the expansion of the first e-commerce website in Côte d’Ivoire. The French born who took the reins of the startup in a context of consistent growth, intends to consolidate this trend and to position JUMIA as a major player in retail. Best products, best prices and customer satisfaction constitute his leitmotivs.

Francis DUFAY cut his teeth at the consulting firm McKinsey & Company where he remained for four years. Specialist in e-commerce strategy for Europe and sub-Saharan Africa, he joined Africa Internet Group in 2014 within JUMIA Côte d’Ivoire.

Francis DUFAY holds a Master of Science from HEC Paris management school, a Master in Management of Cologne University and, an MBA from the Northwestern University - Kellogg School of Management.

This appointment marks a new phase of growth for JUMIA Côte d’Ivoire emphasized by several key themes: extension of JUMIA’s presence inside the country with new branches, increasing of online assortments (furniture, appliances, mobile phone brands) offering a new service dedicated to companies and reinforcing relationships with local distributors.

"Everything we do has one goal: Always improve our service and satisfy our customers. It is the only way JUMIA will gain the confidence of the population and strengthen its position as the leading e-commerce destination in Côte d’Ivoire", said Francis DUFAY after the official announcement of his appointment.


About JUMIA

JUMIA is Africa’s leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. JUMIA was the first African company to win an award at the World Retail Awards 2013 in Paris as the “Best New Retail Launch” of the year.

About Africa Internet Group

Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa’s startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, it's culture and it's people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando.

Contact Us

SHERYN TOIFL

HEAD OF PR & COMMUNICATIONS&mdashJUMIA COTE D’IVOIRE

Email : sheryn.toifl@jumia.ci

WILFRIED ASSOUAN

PR ASSOCIATE&mdashJUMIA COTE D’IVOIRE

Email : wilfried.assouan@jumia.ci

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About Jumia

Jumia aims at creating a connected digital Africa to improve people’s lives on the continent, thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence in 23 African countries, the group has MTN, Rocket Internet, Millicom, Orange & Axa as investors. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons.