Easy Taxi Launches Cashless Payment Option, ‘Easy Taxi Pay’

Leading mobile taxi hailing app introduces new cashless payment option

24 MARCH 2015, NAIROBI, KENYA

Nairobi, Kenya, 24 March 2015 – Easy Taxi, Kenya’s fastest growing taxi hailing mobile phone application will today launch their newest payment option - Easy Taxi Pay (ET Pay), an in-app cashless payment option.

With Easy Taxi Pay, customers can add their credit/debit card details and pay for a ride by simply tapping their smart phone screen. The application also provides a detailed summary of the payment information after each ride via email. With this new payment method, customers using Easy Taxi will now have the widest range of payment options available to them from cash, to M-pesa paid directly to the driver, and now credit card / debit cards.

"Easy Taxi is excited to provide customers with the option of paying for their rides using their credit/debit cards. With this new mode of payment, we hope to further enhance our customer’s convenience and overall experience," said Lauren Gray, Marketing Director at Easy Taxi.

To ensure that all transactions made with Easy Taxi are safe and secure, Easy Taxi is working with Amsterdam based payment services company Adyen, to process the credit and debit transactions. Adyen is a licensed acquirer of Visa and Mastercard, adhering to the security for both card companies.

How Easy Taxi Pay works

Using Easy Taxi Pay is easy; simply add your card details before requesting for your taxi, click payment and select the ET Pay option. The application can store multiple credit/debit card details at one time, giving the customer the option to choose which card they would like to use to charge their ride with each request. Note: Customers are encouraged to contact their banks directly to ensure they allow online transactions to card holders.

Easy Taxi Pay Compatibility

Although Easy Taxi Pay is compatible with most major credit and debit cards, some banks in Kenya have not enabled online payments for their card holders. Should a customer be unable to add their card to their user profile, they are encouraged to contact bank directly to enable the payment.

Special Offer

As part of the official Easy Taxi Pay launch, Easy Taxi will offer passengers Ksh 500 off their first ET Pay ride. To redeem this:-

1. Select the "Easy Taxi Pay" method prior to requesting your ride.

2. Once the ride is complete, a pop up asking you to verify mode of payment will appear on the screen.

3. Select the option for "Add promo code" and type ‘ETPLAUNCH’ into the field. 500 Shillings will automatically be deducted from the cost of the ride.

This promotion is valid all through the month of March and will expire April 1, at 12:00am.

Customer Care Contacts

If there are any questions or feedback that customers would like to share, they are encouraged to contact the Easy Taxi office to speak with a customer service representative on 0771633210 or send an email to support@easytaxi.co.ke

How Easy Taxi works

After downloading the Easy Taxi global app –available for iOS, Android, Windows Phone and BlackBerry devices– passengers confirm their pickup point and order a cab with a single click. In seconds a confirmation screen shows the name, photo and car model/plate of their pre-screened taxi driver plus the map with the real-time position of the vehicle. Options like in-app payment, corporate accounts, favorite addresses, selection of service features, special discounts, passenger-driver messaging and ride history are available according to location.

About Easy Taxi 

Easy Taxi was launched in Brazil in 2011. It is now one of the largest taxi booking apps in the world, connecting drivers and passengers in a fast, safe and convenient. Easy Taxi operates in Latin America, Africa, the Middle East and Asia. It has a global network of over 400,000 drivers and 17 million passengers.

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