Africa's leading e-commerce site JUMIA has now launched in Angola

This follows recent successful launches in Tanzania, Cameroon, and Uganda, taking the number of countries in which the online retailer is active to 11


Luanda, Angola, 26th February 2015 - Following its recent successful launches in Tanzania, Cameroon and Uganda, Africa’s leading online retailer JUMIA today announces its expansion to Angola. This brings the number of countries in which the e-commerce site is active to 11 and marks its continuous expansion in Africa.

Angola is Africa’s fifth largest economy, with an estimated GDP of $142 billion for 2015, according to the World Economic Outlook Database by the International Monetary Fund. With a strong purchasing power and growing interest in consumer goods, Angola reveals itself to be a promising market. There is a steadily increasing number of Internet and smartphone users, proving that now is an ideal time for online retail to establish itself.

Christina Hawley, Managing Director for New Countries at JUMIA, commented:"Angola is emerging as one of the most important countries in Africa. Our goal is to meet the demands of customers in this country with excellent products, prices and services. In addition we want to build deep partnership with local and international brands and distributors who are looking to bring their assortment to Angolan consumers."

JUMIA first launched in 2012 and has already successfully brought e-commerce to Nigeria, Ivory Coast, Egypt, Cameroon, Morocco, Kenya, Ghana Uganda and Tanzania, as well as launching a site in the UK.With its own warehouses and delivery teams, as well as a variety of payment options including cash on delivery, credit card and mobile money, it has adapted the global mega-trend for African consumers and won the trust of a large and constantly growing customer base.


Jumia is Africa’s leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. Jumia was the first African company to win an award at the World Online Retail Awards 2013 in Paris as the “Best New Retail Launch” of the year.

About Africa Internet Group

The Africa Internet Group introduces and accelerates the online shift in Africa – for its people and its culture. It is committed to running successful and vibrant internet companies which boost the evolution of African online culture. The AIG is the parent group of nine successful and fast-growing companies in more than 30 African countries, accounting to a team of over 6,000 people. AIG cares about entrepreneurship and brings together all the key elements required to build great companies: team, concept, technology and capital. Its network of companies includes JUMIAKaymuhellofoodLamudiCarmudiZandoJovagoLendico and Easy Taxi.

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About Jumia

Jumia aims at creating a connected digital Africa to improve people’s lives on the continent, thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence in 23 African countries, the group has MTN, Rocket Internet, Millicom, Orange & Axa as investors. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons.