Jumia Nigeria has launched the first of its kind fashion e-magazine in Nigeria

This initiative is a response to the incredible thirst of the Nigerian audience for Fashion, for both men and women, combined with the difficulty of accessing creative fashion magazine content online.


Lagos, Nigeria - The We Love Style magazine is a 26 –pages all-inclusive fashion magazine showcasing a curated blend of the latest trends, news, beauty and health tips, sumptuous recipes, juicy celebrity gossips and many more hacks that will have you glued to your screen or your mobile phone all day long. The e-magazine can be accessed for free on the Jumia website through desktop and even on mobile phone on the fashion landing page.

“I am so excited that we have been able to finally put the We Love Style magazine together. It is very important for the Jumia Fashion brand to have its own identity and be seen as a leading authority in Fashion” stated Funmi Daniel, Creative Director of Jumia Nigeria.

Before now, Jumia Nigeria has constantly prided itself on delivering the trendiest assortments at the most astounding prices when it comes to online fashion retailing. With several fashion blogger partnerships and fashion-forward initiatives, Jumia has been able to meet the needs of the Nigerian fashion consumers and also compete at a global level. Jumia will soon disclose other very innovative plans for 2015 and 2016 to become the non-disputable reference for fashion in Nigeria.

“I believe the magazine is the perfect tool and a helpful guide for anyone who wants to be stylish and confident” concluded Funmi Daniel.

The We Love Style magazine is available here.


JUMIA is Africa’s leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. JUMIA was the first African company to win an award at the World Retail Awards 2013 in Paris as the “Best New Retail Launch” of the year.

About Africa Internet Group

Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa’s startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando.

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About Jumia

Jumia aims at creating a connected digital Africa to improve people’s lives on the continent, thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence in 23 African countries, the group has MTN, Rocket Internet, Millicom, Orange & Axa as investors. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons.