Jovago and Safarilink in collaboration for customized packages

Designs All-inclusive Packages for Kenyan Destinations

01 SEPTEMBER 2015, NAIROBI, KENYA
Summary
Jovago.com and Safarilink Aviation today announced a new collaboration which will focus on customizing packages for tourists visiting various destinations within the country. The new model will provide visitors with ready-made packages inclusive of flight fares, airport transfers and accommodation for the period of their stay.

Nairobi, 1st September - Jovago.com and Safarilink Aviation today announced a new collaboration which will focus on customizing packages for tourists visiting various destinations within the country. The new model will provide visitors with ready-made packages inclusive of flight fares, airport transfers and accommodation for the period of their stay.

Commenting on the development, Nafisa Fazal, Head of Marketing for Jovago.com East and Southern Africa observed that incorporating technology and adapting the delivery structure to the market needs will enable stakeholders to find a level playing ground with the global tourism industry. “This is even more important as product competitiveness and rivalry become more intense throughout the region. Creating convenience and consistency will go a long way, as both are major drivers in the sector”

According to a combined report by eTrack, eMarketer and Alexa.com released earlier this year, revenue generated through online hotel bookings has grown by more than 73% in the last five years. The report goes on to place the percentage number of online travel reservations at 57% while noting that a remarkable 65% of travelers will make same day hotel reservations via smartphones.

The report puts the total annual number of hotel bookings made on the internet at 148.3 million with corresponding increase in other aspects such as online car rentals, travel research and travel review. It is therefore important for suppliers and related operators to adapt, evolve and grow to meet global expectations by an emerging digital-savvy market. This should take major consideration of attributes such as travel and hotel bookings, virtual tours, content and provision of online payments.

Commenting on the partnership, John Buckley the CEO for Safarilink observed that, “today’s traveller prefers an all-round operator with a keen interest on value added services. Both Jovago and SafariLink will work in sync to ensure a seamless, convenient and cost-saving process for the customer”

This, as Fazal noted in conclusion is the basis of conforming the industry and repositioning for a future guided by eCommerce.

About Jovago

Jovago.com is an online hotel booking service with offices in Lagos (Nigeria), Nairobi (Kenya), Dakar (Senegal) founded by Africa Internet Group and has MTN and Millicom as investors. Jovago.com, Africa’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago.com has over 20,000 local hotel listings across Africa and over 200,000 hotels around the world.

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About Africa Internet Group

Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa’s startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando.

About SafariLink

Safarilink Aviation is Kenya’s only carbon neutral airline, which specifically provides air services for the tourist visitor in Kenya. From Wilson airport - Nairobi, the carrier provides a network of inter-connecting scheduled flights to the main safari and coastal destinations in Kenya and Northern Tanzania, and charter flights throughout East Africa.

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About Jumia

Jumia aims at creating a connected digital Africa to improve people’s lives on the continent, thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence in 23 African countries, the group has MTN, Rocket Internet, Millicom, Orange & Axa as investors. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons.