Jovago Kicks off Advertising Campaign in Kenya
The campaign centers on online travel convenience created by Africa’s leading online hotel booking website, while showcasing added value to the customers using the platform.
16 JULY 2015, NAIROBI, KENYA
SummaryJovago.com has launched its first national TV advertising campaign in Kenya with an intent to showcase the ease and convenience of online hotel booking. The ad candidly describes the booking process while highlighting high efficacy in the recently launched interface.
Nairobi, July 16, 2015: Jovago.com has launched its first national TV advertising campaign in Kenya with an intent to showcase the ease and convenience of online hotel booking. The ad candidly describes the booking process while highlighting high efficacy in the recently launched interface.
“Jovago champions for easy travel, and always strives to make the process smooth and fast to our customer’s satisfaction” explained Nafisa Fazal, Head of Marketing for Jovago East Africa. She went on to expound on the concept of the campaign emphasizing on the importance of focusing on customer needs while designing any informative campaign. The TV advert runs for 30 second, portraying both provocative and memorable graphics to define the complete online booking process.
The campaign integrates below and above the line elements; with print adverts running in newspapers throughout the period as well as outdoor advertising in various locations in Nairobi. The TV spot and scheduled radio campaign will complement the campaign that comes weeks before the company celebrates its second anniversary since launching in Kenya.
Jovago.com has seen impressive growth since inception, and now boasts of the largest inventory of hotels in Africa at more than 25,000 properties. The company has also launched a special scheme called Best Price Guarantee with an assurance of offering the most attractive pricing on all its hotels as compared to any other online booking portal.
In an interview with Jovago.com, Jean Luc Guizonne, the face of the campaign expresses confidence in tourism as a major contributor to the economic growth in Africa while adding that this awareness offers more people the opportunity to discover Africa through a platform focusing on the continent. Guizonne is popularly known for his role as MUFASA in the hugely acclaimed Broadway Musical “The Lion King” in Paris.
The TV ad can be found at https://youtu.be/SseDp-Lepl4
Jovago.com is an online hotel booking service with offices in Lagos (Nigeria), Nairobi (Kenya), Dakar (Senegal) founded by Africa Internet Group and has MTN and Millicom as investors. Jovago.com, Africa’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago.com has over 20,000 local hotel listings across Africa and over 200,000 hotels around the world.
Follow on Twitter: https://twitter.com/JovagoTravel @jovagotravel
Like on Facebook: https://www.facebook.com/jovago.com
About Africa Internet Group
Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa’s startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando.
Download PDFDownload PDF
Jumia aims at creating a connected digital Africa to improve people’s lives on the continent, thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence in 23 African countries, the group has MTN, Rocket Internet, Millicom, Orange & Axa as investors. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons.