Jovago’s New Television Advertising Campaign in Nigeria
Africa’s N°1 hotel-booking website, Jovago.com finally announces the launch of a new push TV advertising campaign in Nigeria this Wednesday.
11 JUNE 2015, LAGOS, NIGERIA
SummaryJovago will launch a TV advertising campaign for the first time in Nigeria. The campaign highlights the ease with which a Jovago customer can book hotels and compare prices. It also describes the new and improved user interface all aimed at optimizing user experience.
Lagos , June 11 , 2015 - Jovago will launch a TV advertising campaign for the first time in Nigeria. The campaign highlights the ease with which a Jovago customer can book hotels and compare prices. It also describes the new and improved user interface all aimed at optimizing user experience.
"This is a step in showing our customers how interested we are in their satisfaction with our services. Through this, Jovago customers can see how simple and easy-to-use our improved customer-centric website is..." said Marek Zmysłowski, Manager Director of Jovago Nigeria. The advertising campaign includes a 30-second TV advert and a series of print focusing on the ease of access that the website provides. The Best Price Guarantee makes the process all the more hassle-free.
The advertisement feature affirmative statements about the ease of hotel booking provided by the Jovago website and user interface. Designed for the customer’s easy use, hassle-free hotel booking is now possible with Jovago, this is accompanied by the text, “BEST PRICE GUARANTEE”.
MEET JEAN LUC GUIZONNE - The face of our first campaign
JOVAGO : Can you tell us briefly about yourself?
JLG: I am a singer and actor amongst other things. In the course of my musical career, I have shared the stage with big stars like Madonna, Stevie Wonder, Mariah Carey, Celine Dion and many others.
JOVAGO : You were one of the main actor of the King Lion Show for many years, can you tell us more about this experience?
JLG : In 2006, after the American Idol tour I came across an ad in a magazine that perfectly fit my profile - interpreting the character of Mufasa in a musical broadway show, Lion King in Paris, we also went to Singapore and Germany. Stage Entertainment launched a nationwide casting and after several months of auditions, I was taken for the role of Mufasa.
JOVAGO: How was the shooting place of advertising, and what do you think of the message conveyed?
JLG: I am immensely proud of being the face of this first campaign. Jovago has a value and quality that is lost today. In my job I have to reassure the customer by showing him that he made the right choice by choosing me. It was not easy to be honest in spite of the rather enjoyable conditions. I was filmed on a simple green background and had to imagine the gestures to be added in the end results. Not to mention the difficulty of switching between languages. Fortunately, the team was gracious and attentive.
JOVAGO: Speaking of new technologies, what do you think of the online services of Jovago.com?
JLG: I find it essential in choosing and preparing for holidays. I am pleased that thousands of people have that opportunity to discover Africa through Jovago.com. It is also a key factor of economic growth on the African continent.
JOVAGO: Tell us about your relationship with travel? Do you travel often?
JLG: If I could I would have spend my life in airport terminals across the globe! (laughs). I really love travel. I am fortunate to be able to travel. I leave for Morocco in early July with my family. I'm anxious because I do not know this country. I had a great tour of Asia between March and April this year. I work out all year, so for me the holidays are synonymous with relaxation.
Jovago.com is an online hotel booking service with offices in Lagos (Nigeria), Nairobi (Kenya), Dakar (Senegal) founded by Africa Internet Group and has MTN and Millicom as investors. Jovago.com, Africa’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago.com has over 20,000 local hotel listings across Africa and over 200,000 hotels around the world.
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About Africa Internet Group
Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa’s startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando.
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Jumia aims at creating a connected digital Africa to improve people’s lives on the continent, thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence in 23 African countries, the group has MTN, Rocket Internet, Millicom, Orange & Axa as investors. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons.