The Infinix Hot sold on Jumia becomes Nigeria’s highest-selling mobile phone

15 MAY 2015, LAGOS, NIGERIA
Summary
In March 2015, Infinix, in partnership with Jumia, became the highest selling mobile brand in the Nigerian market with the Infinix Hot. The study, undertaken by Gesellschaft für Konsumforschung (GFK), the most reliable source for international market studies, shows that the Infinix Hot easily beat out competition from other major brands in terms of units sold.

Forget about Romeo and Juliet or Jack and Rose! The greatest love story Nigerians have been blessed with is the one between Jumia Nigeria and Infinix. In March 2015, Infinix, in partnership with Jumia, became the highest selling mobile brand in the Nigerian market with the Infinix Hot.

The study, undertaken by Gesellschaft für Konsumforschung (GFK), the most reliable source for international market studies, shows that the Infinix Hot easily beat out competition from other major brands in terms of units sold.

It is only a matter of time before the best-selling mobile phone for April 2015 is disclosed and there is very little doubt that the Infinix Hot Note, sold in exclusivity on Jumia Nigeria, will have stolen the show.

Jumia and Infinix have thus joined forces to make history in Nigeria. Jumia has become the go-to online retailer for customers looking to buy authentic products for the best prices.

Infinix, in the same vain, is the brand Nigerians now turn to for quality mobile phones, providing them with full value for their money.

Jeremy Doutte, the co-CEO of Jumia Africa, took to twitter to disclose the incredible performance of Infinix: “Similar to Jumia Nigeria, Infinix has tirelessly shown they put their customers first! They are fully committed and have a great understanding of the Nigerian Market. They are perhaps the only mobile brand currently designing phones specifically for Nigeria. No one needed a fortune teller to predict the record numbers that have been posted”.

Bruno Li, the Country Manager of Infinix Nigeria shared similar sentiments: “We hold our relationship with Jumia, who has shown great professionalism and reliability, in high esteem. Jumia is definitely in a different league, with the most effective logistical network in Nigeria. This partnership is not ending anytime soon as we are both committed to providing Nigerians with the right product, offering amazing specifications, high tech designs and good consumer experience.”

About JUMIA

JUMIA is Africa’s leading online shopping destination and a one-stop online retailer for all fashion and hi-tech needs. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. Products can be purchased using a multitude of payment options including cash on delivery, mobile money transfer, PayPal or credit card. JUMIA was the first African company to win an award at the World Online Retail Awards as the “Best New Retail Launch” of the year in 2013.

About Africa Internet Group

Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa’s startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando. 

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About Jumia

Jumia aims at creating a connected digital Africa to improve people’s lives on the continent, thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence in 23 African countries, the group has MTN, Rocket Internet, Millicom, Orange & Axa as investors. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons.