Infographic - Mobile Revolution in Africa

16 APRIL 2015
Summary
The influx of mobile phone has enhanced ease of access across the world - communication is more easily facilitated as practically everybody is a phone call, email or tweet away. The virtual world is one of full of opportunities, which might not easily be accessible in real life. The penetration of mobile in Africa has been on the rise, largely from the use of feature phones. Now smartphones are becoming more predominant. In fact, it’s predicted that mobile data traffic is expected to have a 20-fold increase by 2019.

The influx of mobile phone has enhanced ease of access across the world - communication is more easily facilitated as practically everybody is a phone call, email or tweet away. The virtual world is one of full of opportunities, which might not easily be accessible in real life. The penetration of mobile in Africa has been on the rise, largely from the use of feature phones. Now smartphones are becoming more predominant. In fact, it’s predicted that mobile data traffic is expected to have a 20-fold increase by 2019.

The 50 percent increase in mobile use across business and leisure travelers makes businesses like Jovago.com accessible across mobile platforms and browsers, easing the process of purchase for customers across continents.

Top 5 Mobile Devices

Apparently Steve Job’s legacy lives on as the iPhone is the favorite device of Jovago’s customers across the Africa! It registered interesting enough the most users. The trusty Blackberry Keyboard series are also handy devices for mobile users, the sleek interface of the Z10 also makes it one of the most-used Blackberry devices! The Samsung Galaxy series also seem to be a hit.

Top 5 Mobile Browsers

Since most affordable mobile devices run the android operating system, the Chrome is the most used mobile browser in Jovago.com as 55 percent of our mobile users have it as their default browser! A close second is the Apple’s Safari which has a steady stream of users. Opera Mini comes in 3rd place. Internet Explorer and the Blackberry browsers are the least used browsers!

Mobile Phone Penetration in Africa

Within four years, smartphones have greatly flooded the markets! In 2011, only three percent of the 500 million mobile phones in circulation were smartphones. Presently, this is expected to more than triple this year! It is predicted that in 2018, the percentage of smartphones used in Africa would reach 33 percent, which would be accompanied with a decline in the use of feature phones.

Mobile Payments in Africa

As expected, many Africans find it difficult to entrust their credit card details to online businesses. More and more, mobile payments are being used in place of the stress of queuing up at a bank to make payments. Kenya, with 68 percent mobile-payment rate, welcomes this phenomenon more than the other states displayed!

Most Expensive Booking

Though the tendency to spend less kicks in when we shop with mobile devices, the most expensive hotel booking made on a mobile device in Africa through Jovago.com was made in Mombasa, Kenya, for US $4500 on New Year’s Eve. Go Kenya!

About Jovago

Jovago.com is an online hotel booking service with offices in Lagos (Nigeria), Nairobi (Kenya), Dakar (Senegal) founded by Africa Internet Group and has MTN and Millicom as investors. Jovago.com, Africa’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago.com has over 20,000 local hotel listings across Africa and over 200,000 hotels around the world.

About Africa Internet Group

Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa’s startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando.

Follow on Twitter: https://twitter.com/JovagoTravel @jovagotravel

Like on Facebook: https://www.facebook.com/jovago.com

For more information contact:

Lillian Gaitho

Head of PR, Jovago.com - East Africa Region

E- lilian.gaitho@jovago.com

M. +254 729 823 884 / 773 014 918

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About Jumia

Jumia aims at creating a connected digital Africa to improve people’s lives on the continent, thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence in 23 African countries, the group has MTN, Rocket Internet, Millicom, Orange & Axa as investors. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons.